In 1996 Studio Ghibli began to make deals with The Walt Disney Co. to distribute their films worldwide. In Japan, Studio Ghibli is part of The Tokuma Group who handles the video and theatre distribution of the films domestically, but with the new deal, Buena Vista Home Entertainment (Disney’s international distribution company) would handle all video distribution deals inside and outside of Japan. The only element The Tokuma Group and Studio Ghibli would continue to handle was the theatre releases in Japan and 14 other Asian countries. Also previous films already released by Studio Ghibli would be handed to Disney for international release as well (Mizui, 1996).
Recently in 2009 Studio Ghibli has been extending its hand out to other companies in Hollywood to increase its presence in North America. Pixar Animation Studios; responsible for Toy Story, Finding Nemo, Monsters Inc and many other films will try to help Studio Ghibli continue its anime rampage throughout the world. Producers and spouses Frank Marshall and Kathleen Kennedy and chief creative officer of Pixar John Lassenger as director collaboratively worked on the most recent movie from studio Ghibli, Ponyo on the Cliff by the Sea (“In brief: ghibli,” 2009).
Studio Ghibli is becoming increasingly popular throughout the world and they are trying to take North America by storm. Studio Ghibli can be seen as a pioneer for distributing anime outside of Japan. James Cameron is in the works of creating a live-action adaption of the popular Battle Angel Alita and Steven Spielberg has secured rights to make a 3-D live action adaption of the hugely successful anime Ghost in the Shell (Halsall, 2010).
(Hayao Miyazaki & John Lassenger)
Halsall, J. (2010, September). Anime goes mainstream. School Library Journal, Retrieved from http://EBSCOHost.com
In brief: ghibli bets on hollywood talent. (2009, January 13). The Nikkei Weekly, Retrieved from http://EBSCOHost.com
Mizui, Y. (1996, August 1). Disney’s animation deal. The Daily Yomiuri, Retrieved from http://EBSCOHost.com